About
A designer building the long arc from craft to capital.
Designer, product & UX leader, founder, and emerging AI subject-matter expert. My long-term horizon is technology investment and private-equity operating.
Personal philosophy
I believe technology should amplify people—not replace them.
Whether modernizing public services, designing enterprise products, building AI-native platforms, or launching new ventures, my focus is the same: creating systems that are intuitive, inclusive, and built to solve meaningful problems.
That philosophy gives my entire body of work a coherent narrative. An executive hiring manager, a startup investor, or a potential partner can all understand what drives my decisions, regardless of whether they’re looking at IRCC, TD, Syncopate, or Axis.
It also future-proofs my brand.
Bio
Craft first. Then everything else.
I've spent fifteen-plus years designing products for the organizations millions of people rely on — federal services, national banks, retail platforms, and increasingly, the AI-native companies being built right now.
My work sits at the intersection of complex systems and human experience: accessible by default, systemically consistent, and connected to the business strategy underneath.
Today I'm a founder first. Through my studio, Creative Titans, I build and operate AI-native ventures — Syncopate, Axis, Agreed, and Latin Music Canada — some live, some in active development, all shaped by what I learned designing at scale.
AI is not a side interest. I build with agentic systems, prompt and context engineering, and AI-assisted development every day — which is what lets one operator take a product from customer problem to shipped software.
Trajectory
A career told in four movements.
01
Designer
Craft.
02
Product & UX Leader
Scale.
03
Founder & Operator
Build.
04
AI Product Builder
Compound.
All four are active today. The enterprise years are the foundation; the ventures are what the foundation is for. Investing and operating alongside other founders is the longer horizon.
Career timeline
Fifteen-plus years across government, finance, retail, and founding.
A selected trajectory — the organizations and ventures where the practice was built. Confidential outcomes are intentionally omitted.
2023 – 2024
GovernmentIRCC — Immigration, Refugees and Citizenship Canada
Lead Product Designer & Accessibility Strategist
Modernized a federal application journey used by millions — accessible by default, systemically consistent, and aligned to the Accessible Canada Act.
2022
GovernmentESDC & Transport Canada
Senior UX Designer
Service design and interaction work across two federal departments responsible for benefits, employment, and transportation policy at national scale.
2024
AI & EmergingMPAC — Municipal Property Assessment Corporation
Product Design Lead
Introduced AI-assisted workflows into provincial-scale property assessment — human-in-the-loop by design.
2022 – 2023
FinanceScotia Wealth Management
Product Designer, UX Designer
Reimagined Scotia iTRADE — a trading experience serving both first-time investors and seasoned traders through a single coherent interface.
2021
FinanceTD Bank Group
Senior Product Designer
Contributed to digital banking journeys inside one of North America's largest financial institutions.
2020 – 2023
Retail & EnterpriseThe Home Depot Canada
UX Manager / Project Manager
Led a UX practice through a national digital transformation — spanning e-commerce, in-store, and associate tooling.
2020 – 2023
FounderAscended Matrix Inc. — Agreed
Head of Product Design & Co-founder
Built the Agreed product and design team from scratch — SaaS contract management for entertainment professionals with accessibility as a first principle.
2017
FinanceInvestors Group (IG Wealth Management)
Interaction Designer, UX Designer
Redesigned the legacy client account portal and intranet — a UCD-led overhaul reported to reduce user errors by 50% and improve productivity by 40%.
Ongoing
FounderATM Infinite
Founder
Rethinking the physical and digital surface of everyday financial access — currently in prototype.
Practice areas
What I bring to the table.
Product & UX design
End-to-end product design across web, mobile, and enterprise surfaces.
Design leadership
UX management, team formation, mentorship, and design ops at scale.
Accessibility
WCAG 2.2 AA, AODA, and Accessible Canada Act — as a design ethic, not remediation.
Design systems
Tokens, patterns, governance, and adoption in complex organizations.
Digital transformation
Modernizing legacy systems inside government, banking, and retail.
AI product design
Agentic systems, human-in-the-loop UX, prompt & context engineering.
UX research
Interviews, surveys, journey mapping, and usability testing turned into strategy.
Design tooling
Figma, Figma Make, Sketch, Invision, Zeplin — used in production settings.
Education & credentials
Continuous learning, on the record.
Education
BSc Computer Science (Machine Learning & AI), University of London
Education
BA Psychology, York University
Certification
IBM Applied AI
Certification
Human–Computer Interaction (MIT)
Certification
Adobe Experience Manager
Certification
Interaction Design Specialization (UC San Diego)
Program
MaRS Discovery District
Program
Legal Innovation Zone
Program
Ryerson Digital Media Zone
Program
Driven Accelerator
Working together