About
About
Founder, AI product builder, and product strategist. Fifteen years designing digital products for TD Bank, Scotiabank, and the Government of Canada — the foundation the ventures are built on.
Personal philosophy
I believe technology should amplify people—not replace them.
Whether modernizing public services, designing enterprise products, building AI-native platforms, or launching new ventures, my focus is the same: creating systems that are intuitive, inclusive, and built to solve meaningful problems.
That philosophy gives my entire body of work a coherent narrative. An executive hiring manager, a startup investor, or a potential partner can all understand what drives my decisions, regardless of whether they’re looking at IRCC, TD, Syncopate, or Axis.
It also future-proofs my brand.
Bio
Craft first. Then everything else.
I've spent fifteen-plus years designing products for the organizations millions of people rely on — federal services, national banks, retail platforms, and increasingly, the AI-native companies being built right now.
My work sits at the intersection of complex systems and human experience: accessible by default, systemically consistent, and connected to the business strategy underneath.
Today I'm a founder first. I build and operate AI-native ventures — Syncopate, Axis, Agreed, Latin Music Canada, and Creative Titans — some live, some in active development, all shaped by what I learned designing at scale.
AI is not a side interest. I build with agentic systems, prompt and context engineering, and AI-assisted development every day — which is what lets one operator take a product from customer problem to shipped software.
Trajectory
A career told in four movements.
01
Designer
Craft.
02
Product & UX Leader
Scale.
03
Founder & Operator
Build.
04
AI Product Builder
Compound.
All four are active today. The enterprise years are the foundation; the ventures are what the foundation is for. Investing and operating alongside other founders is the longer horizon.
Practice areas
What I bring to the table.
Product & UX design
End-to-end product design across web, mobile, and enterprise surfaces.
Design leadership
UX management, team formation, mentorship, and design ops at scale.
Accessibility
WCAG 2.2 AA, AODA, and Accessible Canada Act — as a design ethic, not remediation.
Design systems
Tokens, patterns, governance, and adoption in complex organizations.
Digital transformation
Modernizing legacy systems inside government, banking, and retail.
AI product design
Agentic systems, human-in-the-loop UX, prompt & context engineering.
UX research
Interviews, surveys, journey mapping, and usability testing turned into strategy.
Design tooling
Figma, Figma Make, Sketch, Invision, Zeplin — used in production settings.
Leadership philosophy
Leadership beyond the interface.
Building teams, practices, and organizational conditions where designers, engineers, and product partners do their best work — accessibly, systemically, and at pace.
- Strategic vision
- Mentorship and growth
- Collaborative leadership
- Execution and delivery
- User-centred focus
"Great design leadership is quieter than people expect. It's the conditions you build — not the pixels you push."
Education & credentials
Continuous learning, on the record.
Education
BSc Computer Science (Machine Learning & AI), University of London
Education
BA Psychology, York University
Certification
IBM Applied AI
Certification
Human–Computer Interaction (MIT)
Certification
Adobe Experience Manager
Certification
Interaction Design Specialization (UC San Diego)
Program
MaRS Discovery District
Program
Legal Innovation Zone
Program
Ryerson Digital Media Zone
Program
Driven Accelerator
Insights
Turning expertise into capability.
Articles, teaching engagements, workshops, and training resources — turning practice into something other people can use. The library is being formalized; below is the current working slate.
- Figma & Figma Make
- Accessibility
- WCAG & assistive technologies
- UX leadership
- AI product design
- Prompt & context engineering
- Design systems
- Digital transformation
- Founder lessons
- Technology investment
Article
Accessibility as a design ethic, not a checklist
Why WCAG remediation is the wrong entry point — and what to do instead.
Coming soon
Workshop
Prompt & context engineering for product teams
A working framework for building durable prompt systems inside real products.
Coming soon
Article
The AI-native company design brief
What changes when intelligence is treated as a first-class primitive from day one.
Coming soon
Talk
Figma Make and the shape of AI-assisted design
How AI tooling is reshaping the design workflow — and what stays the same.
Coming soon
Article
Leading UX at national scale
Lessons from building a design practice inside a Canadian retail giant.
Coming soon
Workshop
Accessible forms at federal scale
Patterns and pitfalls from designing WCAG 2.2 AA forms for real applicants.
Coming soon
Working together